About PrimeCodz

Work directly with the person responsible for the outcome.

PrimeCodz is a founder-led software development studio — no account managers, no hand-offs.

AY Founder

Asad Yaqoob

Full-stack developer · Founder, PrimeCodz

Experience
5+ years in software development
Previously
CTO & Co-Founder, Innoxitech
Core stack
Laravel · React · Next.js · Node.js
Based in
Based in Pakistan (PKT, UTC+5)
hello@primecodz.com

01 — The story

PrimeCodz is built around a simple idea: clients should be able to work directly with the person responsible for the technical outcome.

I am Asad Yaqoob, a full-stack developer with 5+ years of software development experience. My background includes more than four years in backend development and later serving as CTO and Co-Founder at Innoxitech, where I led technical delivery across web and SaaS products.

I started PrimeCodz to work more directly with founders and businesses that need experienced development help without the layers of a traditional agency.

The work is focused on SaaS and web applications, internal tools, APIs and integrations, and practical workflow automation.

02 — Path

  1. Backend developer

    4+ years

    Building backend systems, APIs and integrations for web products.

  2. CTO & Co-Founder

    Innoxitech

    Led technical delivery across web and SaaS products.

  3. Founder

    PrimeCodz Now

    Founder-led development for SaaS teams and growing businesses.

03 — How I work

The principles behind every project.

01

Direct communication

You speak with the person doing the technical work.

02

Clear scope

Milestones, assumptions and trade-offs are discussed early.

03

Practical engineering

Architecture should fit the business, not impress other developers.

04

Ownership

I care about whether the software solves the problem after launch.

On collaborators

If a project needs additional specialist capacity, I can bring in trusted collaborators when appropriate — but the scope, responsibility and team structure stay transparent.

Let's talk

Have a product feature, internal workflow or existing application that is stuck?

Send me the problem, current stack and desired outcome. I will tell you how I would approach it and whether PrimeCodz is the right fit.

Discuss your project hello@primecodz.com