Founder-led software development studio
Custom software that removes bottlenecks and ships faster.
PrimeCodz is a founder-led development studio for SaaS teams and growing businesses. I build web applications, internal tools, integrations and practical automation — directly with you from scope to launch.
- 5+ years
- in software development
- Former CTO
- & Co-Founder, Innoxitech
- Laravel · React · Next.js · Node.js
- core stack
- Direct
- founder involvement
- ✓ POST /webhooks/payments 200 · signature verified
- ✓ job:sync-crm retry 1/3 → ok
- ✓ deploy main migrations ✓ · zero downtime
01 — Who I help
Senior development without another full-time hire.
Built for teams that need experienced, hands-on engineering — someone who can own the technical outcome from day one.
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01
Small SaaS teams with more roadmap than engineering capacity.
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02
Founders turning a working MVP into a reliable product.
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03
Growing businesses replacing manual operations with internal software.
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04
Agencies that need experienced backend or full-stack delivery capacity.
02 — Services
Four focused services.
SaaS & Web Applications
Build or extend customer-facing products with clean backend architecture, practical frontend delivery and production-ready deployment.
- MVP-to-production development
- New product features
- Authentication, roles and billing
- Admin dashboards
- Performance and reliability fixes
- Existing Laravel/PHP application work
Best fit — You already have a product or a defined product idea and need experienced hands-on development.
DetailsInternal Tools & Client Portals
Replace spreadsheets, email chains and repetitive admin work with dashboards, portals, workflows and role-based systems.
- Client/customer portals
- Internal admin systems
- Document and approval workflows
- Operational dashboards
- Role-based access
- Reporting and status tracking
Best fit — A repeated manual process is costing time, creating errors or slowing customers down.
DetailsAPIs & Integrations
Connect payments, CRMs, identity providers, third-party services and internal systems reliably.
- REST API development
- Payment integrations
- OAuth/OIDC and identity integrations
- CRM and third-party APIs
- Webhooks and event-driven workflows
- Data synchronization
Best fit — Product value depends on systems talking to each other cleanly and reliably.
DetailsWorkflow Automation & AI Integrations
Use automation and AI where they remove real manual work — with validation, retries and human review where needed.
- n8n/Zapier-style workflow automation
- AI-assisted document or email processing
- Knowledge-base chat and support routing
- Notifications, approvals and data movement
- Custom API steps when no-code tools are not enough
Best fit — The current workflow is already understood and automation can produce a measurable time or quality improvement.
Details03 — Selected work
Products I have helped build.
Each case study states the context and my exact role — including work from my previous CTO role.
04 — Why PrimeCodz
“You work directly with the person scoping and building the solution — not a sales team and a hand-off.”
Asad Yaqoob
Founder · former CTO & Co-Founder, Innoxitech
01
Founder-led, not handed off.
You work directly with the person scoping and building the solution.
02
Business problem first.
The goal is not to add technology. It is to solve the bottleneck with the simplest reliable approach.
03
Clear scope and communication.
Milestones, regular progress updates and clear trade-offs before surprises appear.
04
Built for production.
Maintainable code, sensible architecture, deployment discipline and support after launch.
05 — Process
How a project runs.
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Step 01
Understand
Business goal, users, existing stack and constraints.
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Step 02
Scope
Clear deliverables, milestones, assumptions and risks.
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Step 03
Build
Iterative delivery with regular demos and feedback.
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Step 04
Validate
Testing, edge cases, performance and deployment checks.
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Step 05
Launch
Production rollout, monitoring and documentation.
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Step 06
Improve
Support, fixes and the next highest-value iteration.
PrimeCodz is founder-led. You work directly with me on technical planning and delivery. If a project needs additional specialist capacity, I will explain that before work starts and keep responsibilities clear.
Yes. A large part of my work is improving existing applications — adding features, fixing backend issues, integrating services and making deployments more reliable.
No. Laravel/PHP is one of my strongest backend stacks, but I also work across React, Next.js, Vue, Node.js, databases, APIs and cloud deployments.
Yes, where there is a clear workflow and business outcome. I focus on practical integrations and automation rather than adding AI for its own sake.
Yes. Depending on the project, support can be structured as a fixed post-launch period or ongoing development capacity.
Let's talk
Have a product feature, internal workflow or existing application that is stuck?
Send me the problem, current stack and desired outcome. I will tell you how I would approach it and whether PrimeCodz is the right fit.